FISHI FISH is a unique, multidisciplinary brand by designer Doraya Avital Kancepolsky, specializing in the design and manufacturing of carefully hand-crafted products in small-scale collections. I used FISHI FISH’s existing branding and developed it into a full design language, representing and respecting their beautiful items.

Doraya’s works spans highly diverse domains – from textile to jewelry and interior design – and so my main challenge was to transmit this diverse and rich selection in a sensible, accessible way, without overwhelming viewers. My goal was to create a website that will be both unique and quiet enough to give Doraya’s work the stage it deserves.