KOSTELIZ & CO

The firm reached me with an existing branding which they have been using ever since the firm’s establishment. In designing the new site, I worked to harmonize its graphical language with the given branding. Just like with any other client, I started with a broad and thorough characterization process, aimed at understanding the firm’s identity, key values, the services it provided and its target audience. Next, I began the design work, each time finding the optimal solution for integrating their existing graphic language with the new, up-to-date characterization of their present identity.