MISHMISH

branding

Mishmish is a web series about local Israeli culture, Arab and Jewish alike.
In my characterization process, I realized the main challenge would be to convey the same young and cheerful spirit of a lively, vibrant culture in both languages, combining the graphic element with their different fonts. The graphic element I designed resembles an apricot (mishmish in Hebrew) and so refers to the program’s name, while also evoking a sun (shemesh), bringing to mind the dawn of a new day or era, symbolizing hope, connection and true change.