In her engaging lectures, Renana Zemer uses songs and stories to take the audience on an immersive journey back to meaningful times in Israeli history.

I approached Renana’s landing page as a combination between a professional website and a promotion page for her lectures. To lure potential customers, I felt I needed to convey two seemingly contradicting qualities: old and nostalgic, and new and exciting. I was careful not to overdo either of them, and I believe this balance is what makes things work.