branding | web

As a certified mediator, Rotem accompanies couples and families in divorce processes, as well as in other conflicts and family disputes, assisting them in reaching optimal solutions.

My assumption was that Rotem’s potential customers come to her at a time of chaos, disharmony, maybe even war. In my design, I sought to represent Rotem as she truly is: an island of stability and quiet, where they can cast anchor for a moment, make peace; a quiet place from whence they can start to plan a pleasant, optimistic future and methodically progress towards it.