SIGAL GRANOT

In this project, it was important for me to convey the combination between Sigal and the service she provides – personal styling – and the world in which she works, the fashion world. To do so, I used her initials – a design element identified with fashion – with a pin-like element, to express to idea that Sigal pins down what’s fashionably right. The combined elements also resemble a clothes rack, another reference to clothing and fashion.